Opening Up Communications with your Customers
Reach a Larger Audience with Social Media
“Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues. They support the democratization of knowledge and information and transform people from content consumers to content producers. Social media have become the new “tool” for effective business marketing and sales. Popular networking sites including LinkedIn, Facebook, Twitter and YouTube are social media most commonly used for socialization and connecting friends, relatives, and employees.
Social media have been modernized to reach consumers through the internet. Social media have become appealing to big and small businesses. Credible brands are utilizing social media to reach customers and to build or maintain reputation.” (source: Wikipedia)
Before jumping in and using these tools, we recommend creating a PLAN.
Your company can use social media as part of a strategy to:
- Deepen relationships with existing customers
- Generate new leads
- Find professional partners for new ventures
- Target a specific industry
- Do market research
- Improve customer service
- Brand yourself as an expert in your field
- Leverage multiple sites and networks to work together
These are common goals and measurements for many of our customers.
If these do not apply to you, simply add your own measurement. Over time, you may achieve ALL of these goals, but we suggest focusing on a few at a time to create mini-campaigns. Several can be run simultaneously to target specific communities or audiences. Track your achievements over time to develop an understanding of which social media channels fulfill your goals the best. This allows you to plan for future marketing initiatives.
Social Media Works offers an eCourse to help you identify your goals and custom strategy sessions to help you create a plan to reach them.
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