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Case Studies

Using a Corporate Blog to Navigate Tricky Public Relations Waters

Royal Caribbean faces criticism as it resumes travel to Haiti. Their blog opens the communication channels between the company, customers, investors and the media.

How Not To Use a Blog & Facebook for PR

How Not To Use a Blog & Facebook for PR

The TSA has an official employee, Bob “Blogger Bob” Burns that writes on behalf on the agency. He published a blog post addressing the story. Instead of doing what a good PR agent should do, and calm things down, he poured fuel on the situation.

Social Media & the Massachusetts Senate Race

On the eve of the election, Republican Scott Brown has taken the lead in the polls by a margin but with a landslide on Social Media. Is it enough to upset this race?

I’m With Coco: Can Social Media Save The Tonight Show?

I’m With Coco: Can Social Media Save The Tonight Show?

I’m watching in real-time as Conan O’Brien’s (aka “Coco”) fans take over
Twitter, Facebook & other Social Media channels.
Will advertisers and the network executives listen to the social masses?

What Can We Learn from Your Facebook Bra Color Status Update?

What Can We Learn from Your Facebook Bra Color Status Update?

A simple, but powerful viral message brings awareness to Breast Cancer. Men, women, listen up, and watch the touching message from the surprising guy behind the movement.

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  • According to Oprah, Chipotle is healthy! REJOICE! I'm gonna order a burrito with my iPhone app!

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