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	<title>Social Media Works &#187; Case Studies</title>
	<link>http://www.socialmediaworks.net</link>
	<description>Offering Facebook, Twitter and LinkedIn training &#38; services for professionals</description>
	<lastBuildDate>Wed, 16 Jun 2010 15:46:32 +0000</lastBuildDate>
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	<item>
		<title>Using a Corporate Blog to Navigate Tricky Public Relations Waters</title>
		<description><![CDATA[Royal Caribbean faces criticism as it resumes travel to Haiti. Their blog opens the communication channels between the company, customers, investors and the media.]]></description>
		<link>http://www.socialmediaworks.net/case-studies/using-a-corporate-blog-to-navigate-tricky-pr-waters/</link>
			</item>
	<item>
		<title>How Not To Use a Blog &amp; Facebook for PR</title>
		<description><![CDATA[The TSA has an official employee, Bob "Blogger Bob" Burns that writes on behalf on the agency. He published a blog post addressing the story.  Instead of doing what a good PR agent should do, and calm things down, he poured fuel on the situation.]]></description>
		<link>http://www.socialmediaworks.net/case-studies/how-not-to-use-a-blog-facebook-for-pr/</link>
			</item>
	<item>
		<title>Social Media &amp; the Massachusetts Senate Race</title>
		<description><![CDATA[On the eve of the election, Republican Scott Brown has taken the lead in the polls by a margin but with a landslide on Social Media.  Is it enough to upset this race?]]></description>
		<link>http://www.socialmediaworks.net/case-studies/social-media-the-massachusetts-senate-race/</link>
			</item>
	<item>
		<title>I&#8217;m With Coco: Can Social Media Save The Tonight Show?</title>
		<description><![CDATA[I'm watching in real-time as Conan O'Brien's (aka "Coco") fans take over Twitter, Facebook &#038; other Social Media channels. Will advertisers and the network executives listen to the social masses?]]></description>
		<link>http://www.socialmediaworks.net/case-studies/im-with-coco-can-social-media-save-the-tonight-show/</link>
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