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	<title>Social Media Works</title>
	<link>http://www.socialmediaworks.net</link>
	<description>Offering Facebook, Twitter and LinkedIn training &#38; services for professionals</description>
	<lastBuildDate>Mon, 08 Mar 2010 01:30:45 +0000</lastBuildDate>
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	<item>
		<title>Using a Corporate Blog to Navigate Tricky Public Relations Waters</title>
		<description><![CDATA[Royal Caribbean faces criticism as it resumes travel to Haiti. Their blog opens the communication channels between the company, customers, investors and the media.]]></description>
		<link>http://www.socialmediaworks.net/case-studies/using-a-corporate-blog-to-navigate-tricky-pr-waters/</link>
			</item>
	<item>
		<title>How Not To Use a Blog &amp; Facebook for PR</title>
		<description><![CDATA[The TSA has an official employee, Bob "Blogger Bob" Burns that writes on behalf on the agency. He published a blog post addressing the story.  Instead of doing what a good PR agent should do, and calm things down, he poured fuel on the situation.]]></description>
		<link>http://www.socialmediaworks.net/case-studies/how-not-to-use-a-blog-facebook-for-pr/</link>
			</item>
	<item>
		<title>Social Media &amp; the Massachusetts Senate Race</title>
		<description><![CDATA[On the eve of the election, Republican Scott Brown has taken the lead in the polls by a margin but with a landslide on Social Media.  Is it enough to upset this race?]]></description>
		<link>http://www.socialmediaworks.net/case-studies/social-media-the-massachusetts-senate-race/</link>
			</item>
	<item>
		<title>I&#8217;m With Coco: Can Social Media Save The Tonight Show?</title>
		<description><![CDATA[
I&#8217;m watching in real-time as Conan O&#8217;Brien&#8217;s (aka &#8220;Coco&#8221;) fans take over
Twitter, Facebook &#38; other Social Media channels.
Will advertisers and the network executives listen to the social masses?

First of all, in full disclosure, I&#8217;m a HUGE Conan fan myself.  Yesterday afternoon I changed my personal Facebook photo to my own tacky tribute to Conan and [...]]]></description>
		<link>http://www.socialmediaworks.net/facebook/im-with-coco-can-social-media-save-the-tonight-show/</link>
			</item>
	<item>
		<title>What Can We Learn from Your Facebook Bra Color Status Update?</title>
		<description><![CDATA[A simple, but powerful viral message brings awareness to Breast Cancer.  Men, women, listen up, and watch the touching message from the surprising guy behind the movement.]]></description>
		<link>http://www.socialmediaworks.net/facebook/what-can-we-learn-from-your-bra-color-status-update/</link>
			</item>
	<item>
		<title>Email Marketing: Confirmed Opt-In Myths</title>
		<description><![CDATA[
Use confirmed opt-in as an opportunity to make sure that your lists are 100% clean
and that you know without a doubt that 100% of the people receiving your mail have specifically requested it themselves.

Reprinted from Sean Cohen  (AWeber) 
Confirmed opt-in as defined by SpamHaus, who is one of the most respected anti spam organizations in the world: 
Known [...]]]></description>
		<link>http://www.socialmediaworks.net/marketing/email-marketing-confirmed-opt-in-myths-exposed/</link>
			</item>
	<item>
		<title>Do Your Potential Customers Forget About You?</title>
		<description><![CDATA[
Generate qualified leads using Social Media, then use AWeber Email Marketing for an easy, automated way keep in touch.

Reprinted from  Tom Kulzer (AWeber CEO)
Your web business probably gets product inquiries from potential customers around the globe. Inquiries come via e-mail and your web site, and you try to send information to each hot prospect as quickly [...]]]></description>
		<link>http://www.socialmediaworks.net/marketing/do-your-potential-customers-forget-about-you/</link>
			</item>
	<item>
		<title>12/5-6/09 &#8211; FREE 2-Day Sales Excellence Seminar</title>
		<description><![CDATA[Social Media Works invites you to a FREE Seminar on December 5-6 at the Columbia MD Hilton. Linda Schenk will be presenting on Using Social Media for Your Business. ]]></description>
		<link>http://www.socialmediaworks.net/events/125-609-free-2-day-sales-excellence-seminar/</link>
			</item>
	<item>
		<title>Social Media Count &#8211; Real Time Stats</title>
		<description><![CDATA[The social web has exploded in the last year and comes to life with this real-time counter. Included are some of the key data points that the ‘Gary’s Social Media Count’  is based on (many will be updated!).]]></description>
		<link>http://www.socialmediaworks.net/social-media-101/social-media-count-real-time-stats/</link>
			</item>
	<item>
		<title>Facebook Profiles, Fan Pages and Groups</title>
		<description><![CDATA[Many people are already using Facebook for a personal connection. Facebook Fan pages allow businesses to tap into this powerful network. Linda Schenk explains the differences to see how this can help your company.]]></description>
		<link>http://www.socialmediaworks.net/facebook/facebook-profiles-fan-pages-and-groups/</link>
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