Market Research of the Actual Language Your Audience Uses &
The Foundation for EVERYTHING You Do Online
HIGHLY RECOMMENDED
We use special tools to analyze Meta search data with Google data to help you pinpoint potential keywords. We prefer to do this research as part of your PowerBranded Profile, but we also offer as a standalone service.
Keywords are Either a Single Word or a Phrase
Being optimized for a single word is much more difficult than for several words. Think of “doctors” compared to “eye doctors in Baltimore”. We will use “keywords” to mean the word OR phrase.
- Ask yourself: What do real people search for? This may not be the technical or industry term.
- Using keywords consistently will increase your search engine optimization and help your target audiences find you.
- The more frequently and consistently you use these keywords, the more you build an online presence around them.
Using optimized phrases greatly enhances the likelihood that potential customers, partners, and employers can find you.
These phrases are used repeatedly during your Social Media strategy. They are the building blocks to target your audience in:
- Search results
- Blog posts
- Your online profiles
- Postings on Social Media sites
- Your company website
- Targeted paid keyword campaigns
Discover Your Optimal Keywords
Finding the best words for your business is a tricky balance of finding words that real users search on, that has enough search volume to be worth targeting, but not enough competition that you can get ranked.
Our Research Includes:
- A targeted keyword list relevant to your business, including long-tail keywords
- Advanced keyword research:
- Estimated search volume by keyword on social media sites and search engines
- Competitive keyword analysis for your top competitors
- Misspell/Typo Search
- Day, Month, Year Keyword History
- Competitor SERP Keyword Extractor
