Social Media Works - Tips, Training & Services for the Busy Professional

Power-Branded Profile™ (PBP)

What is the true value of your brand?
Our team can craft an optimized profile for your business to be used online (Facebook, LinkedIn, Twitter & more), and offline at networking events.

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A Clear & Concise Introduction to Your Business

The benefits of using Social Media are clear: the stronger your presence online across multiple Social Media platforms, like Facebook, Twitter, and LinkedIn, the easier your target audience can find you, your products and your services.

But writing the ideal copy that concisely defines your brand takes time and a deep understanding of:

  • Each Social Networking site’s profile guidelines, strengths and limitations
  • How to use appropriate keywords and phrases in each Social Media platform
  • The impact a powerful and consistent message has on your readers

Your time is valuable

Would you rather spend your limited amount of time closing the sale or refining and enhancing content for multiple Social Networking sites? The online and offline relationships you develop with your customers are what often seals the deal and ultimately allows you to close the sale.

  • Let us spend the time crafting your message.
  • Let us create, enhance and promote your unique and powerful brand.
  • We’ll do our job so you can better do yours.

The Questionnaire Process

Before jumping into creating your brand or revising your website, our clients begin with a process of evaluating your target audiences, business goals, sales process, competition and keywords.  This becomes a guide for the rest of the phases. Every step you take will need to be in alignment with this branding outline. These questions are very easy to answer if you have an updated business or marketing plan. If not, this is the time to stop and make a strategic plan. The more effort and thought you put into answering the questions, the better your results will be.

For Use Online and Offline

Our team will review your answers and transform it into content for use on social profiles, your website and real-life networking events. All aspects of your Power-Branded Profile™ will include appropriate keywords and phrases for better search engine optimization (SEO) of your overall brand for either an individual or company/team.

  • Twitter
    • Profile in 160 characters or less
  • Facebook
    • Approx 250 character “Intro” text that sits below your profile picture
    • Up to 2000 character “about me” section found under the Info Tab
  • LinkedIn
    • Headline
    • Up to 2000 character “Professional Experience and Goals” found under the Summary link and the Company description
    • Up to 500 character “Specialties in your Industries of Expertise” under the summary link
  • Additional social networking sites
    • The copy provided is can easily be added to ANY other site’s profile fields
  • 15- and 30 second “elevator pitch”
    • So you are ALWAYS prepared for networking events, sales calls, and chance introductions
  • Additional keyword suggestions
    • Using keywords consistently will increase your search engine optimization and help your target audiences find you.
  • Conversation starters
    • Tips on ways to engage your audience based on your Power-Branded Profile

In order for Social Media Works to have a complete idea of who you are
and what you do, the Power-Branded Profile service is required.

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