Share Your Own “News” with a Blog
The video below gives a good overview of what a blog is and how they have changed the way we share “news”. However, we do recommend you use a self-installed version of WordPress, not WordPress.com as the video mentions if you are going to be blogging for business.
WordPress is built on 2 different types of content: PAGES & POSTS
PAGES are static content that is like a traditional website, containing your company information, product, services and more. While this information is important, to use it with social networking sites, you need to manually create links to the content. Readers also might not notice you made an update to this content.
- This website displays this information across the top blue bar.
POSTS are typically news or commentary-style content which are presented as latest entry first, organized into archives automatically. This is the “blog” format, but businesses can use this to present latest news or product updates. Use blog posts for frequently updated news and events.
- This website displays blog categories across the grey bar.
How posts work:
Posts automatically creates a “RSS FEED” that can be pulled into other Social Media sites. This means that your updates can be pushed out to your entire social network with NO EXTRA WORK!
- Archives of content created automatically
- Create content to be posted at a later date automatically
- Easily cross-reference content
WordPress allows you to create relationships between posts so your readers can find and read related content.
You can organize content by:
- “Latest Posts”
- “Related Posts”
- High level classifications, think of this as “umbrellas” of related information
- Built into the navigation structure
- More granular than categories. Another way of cross-referencing.
- Best when tags are used multiple times (try not to tag if you will only have 1 item with that tag).
- Think of tags as a form of interactive yellow pages. The tag link takes you to a collection of posts tagged with that keyword.
- Tags can link to a generated page such as your searches do, listing all of the posts on your site related to that specific tag.
- Tags should have short one, two, or at the most, three words.
- Tagging gives you topical search capabilities for your site that are a middle ground between categories and all-out search, but it shouldn’t replace categories entirely
- Use tags to give your readers an at-a-glance list of the keywords YOU find most important.
- The differences between Categories & Tags
- Categories don’t help search engines find information. Tags help search engines and tag directories catalog your site.
- Posts are usually in one to four categories. A single post can list as many tags as you want.
- Categories and Tags BOTH can link to a generated page such as your searches do, listing all of the posts on your site related to that specific keyword. This makes it easy for your users to find information quickly.