The creation of an optimal navigation structure for your website
based on your content, target audience and business goals.
Our team will suggest the optimal architecture for your site after a review of your brand, content and considering the unique way WordPress works.
- This process typically takes 1-2 hours for an average site website
WordPress is built on 2 different types of content:
Pages (Static Content)
Pages allow you to manage non-blog content easily, so for example you could have a static “About” page that you manage through WordPress. On our website, “pages” are the links across the top gray bar. Pages can be arranged in a hierarchy. For example:
| About | TOP LEVEL |
|
SECONDARY LEVEL typically viewable as “flyout menus” |
|
THIRD LEVEL optional. Depending on the template this may or may not be displayed in flyout menus. |
Posts (Blog Content) = “Your PR Machine”
Content that is presented as latest entry first, organized into archives automatically. This is the “blog” format, but businesses can use this to present latest news or product updates. Use blog posts for frequently updated news and events. Posts automatically creates a “RSS FEED” that can be pulled into other Social Media sites, so posts should be used for any content that your target audience wants updates on. This would include news & events, an article series, product announcements, etc.
Organized by “Categories”
- High level classifications, think of this as “umbrellas” of related information
- Built into the navigation structure
Organized by “Tags”
- More granular than categories. Another way of cross-referencing.
- Best when tags are used multiple times (try not to tag if you will only have 1 item with that tag).
- Think of tags as a form of interactive yellow pages. The tag link takes you to a collection of posts tagged with that keyword.
- Tags can link to a generated page such as your searches do, listing all of the posts on your site related to that specific tag.
- Tags should have short one, two, or at the most, three words.
- Tagging gives you topical search capabilities for your site that are a middle ground between categories and all-out search, but it shouldn’t replace categories entirely
- Use tags to give your readers an at-a-glance list of the keywords YOU find most important.
Differences between Categories & Tags
- Categories don’t help search engines find information. Tags help search engines and tag directories catalog your site.
- Posts are usually in one to four categories. A single post can list as many tags as you want.
- Categories and Tags BOTH can link to a generated page such as your searches do, listing all of the posts on your site related to that specific keyword. This makes it easy for your users to find information quickly.
http://wordpress.tv/2009/01/14/adding-categories-and-tags-to-your-posts/
Placement of Posts & Pages vary depending on the site template. We typically recommend a site theme that has a horizontal bar for both.
