Your time each work day is very limited. And with our tough economy, it is even more important to spend the bulk of your time closing the sale, not qualifying leads.
Blogging is a time-saving and cost-effective way to communicate your message to a broader audience. Blogging is fast becoming a marketing necessity and, when used as a part of a Social Media strategy can effectively replace many traditional marketing activities like cold calling, press releases, and telemarketing campaigns.
Blogging for business is a more efficient use of time
How many times have you wished you could add one more hour to your work day? Did you know that you can use business blogging to replace:
- Cold calling
- Writing and scheduling press releases
- Planning and attending pricey events to generate interest in your product, service, or brand
Less cold-calling = more time to close the sale
Cold-calling is time consuming. It starts with generating and qualifying leads and includes writing scripts and making the initial call. If your target isn’t available upon initial contact, you need to try again. That can all add up to hours of your time. But, when you blog, which takes just 10 minutes of your time, you reach an unlimited amount of readers. Plus, the same information you repeat with each call can be:
- Posted to your blog
- Referred to endlessly
- Broadcast to your target audience with the click of a button
Spend the time you save following-up with people ready to close the deal.
Business blogging = Press Releases
Writing and scheduling press releases is not a quick-and-easy task. Because of the specific format press releases follow, most of them require a quote from a key player in your company to strengthen their perceived effect. Obtaining that quote is often a difficult challenge; it requires someone else to make time in their busy schedule to write.
But when you blog for business, you:
- Communicate the same information you’d share in a press release
- Announce your news in a more consumer-friendly voice
- Further brand yourself an expert in your industry
Your time is valuable.
Give us just 10 minutes and spend the rest of your day closing the deal.
