Many people are already using Facebook for a personal connection. Facebook Pages allow businesses to tap into this powerful network.
Facebook Overview
- Tone: Casual
- 4th Most Trafficked site in the world (Alexa rank)
- Scope: Over 500 million
- Homepage: “Wall” with a “stream” of your friends’ updates
- Mobile reach
Terminology
- Friend = to connect with someone
- What’s on your mind? = Share a status update, link, photo or video
- Like = Quick way of giving approval without leaving a comment
- Comment = Add feedback. Use to build relationships by giving valuable input or just sending well-wishes
- Wall = Stream of most recent activity
Profile
- Do not recommend this for business – OK to mention your business through your Profile, but Facebook rules say to use a Page to represent a business.
- Your individual page with 5000 friends max
- Status messages
- Multimedia profiles – photos, videos, notes, applications
- Events
- Granular privacy settings (item-by-item, friend-by-friend)
Pages (Business page)
- Recommended as a quick way for businesses to get started on Facebook
- No maximum on number of fans
- Multiple customizable tabs
- Wall tab closely resembles the Wall tab on a user profile
- Applications available for tabs, including photos, video, events, reviews, discussions, YouTube and Slideshare
- Each tab has its own URL, so they can be used as the landing Page for your Facebook Ads and off-site promotion
- Statuses will appear in Fans’ News Feeds.
- Messaging to entire fan base – Send promotions and special offers to your customers.
- Each tab is a unique URL and landing page
- Great for search engine optimization (SEO)
- Target specific audiences: new contacts v. current fans
- “Insights” – Track user stats and fans’ engagement with posts from your Page
- Favorite features:
- Pull in your blog and/or status updates from other social media sites
- Link with LinkedIn and Twitter profiles
- Advertising
- Fan Page is free advertising for your business
- Social Ads – paid target advertising – inexpensive and cross-promoted to Facebook network
- IMPORTANT: When you create your Page, you must select a permanent name and category
- Success:
- Obama campaign
- Conan O’Brien / Team Coco
Need help creating your page? We can help!
Old Groups
- Now have been replaced with a new style of groups. Details coming soon!
- 5000 people emailing threshold
- Informal and based around interests = stickiness
- Connect with your target demographic
- News, discussion, photos, videos, notes
- Open (anyone can join), closed (admin approval for joining) and secret
- No applications, minimal customization = harder to brand for a business
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