Remember that document that is supposed to be the foundation of your business? Well, we also know that MANY BUSINESSES never actually got around to completing this. Here are your options…
THE BAD NEWS
That saying, “Failing to plan is planning to fail.” Well, it’s true. You aren’t going to get very far targeting your audience and getting them into your sales funnel if you don’t know who you are trying to attract and what to do once you find them. And you won’t close any sales if you can’t rattle off 3 reasons why you are better than your competitor.
To quote Dr. Phil, “how’s that working for you?“ Are you closing sales? Are you struggling? Do you have piles of business cards but no follow through? Do you need a change?
THE GOOD NEWS
We have several solutions for you!
OPTION 1: Our eBook
Plan Your Strategy!
We didn’t spend months writing Define Your Social Media Strategy for fun. We created this because it will give you a jump-start on filling in the missing pieces. We also know that 24 steps is a LOT to take in at once. It’s mean to to give you a long-term plan.
If you are playing catch up from past business mistakes, well, it will be a little bit painful at first. Eight of the first ten chapters are items that would have been in your business plan. After chapter ten you will have an excellent foundation for starting to use Social Media, redesign your website or network offline.
Trust us when we say that your work on this will pay off. Read the eBook to find out more.
“My audience is the entire world.”
A former client was very serious when he told the team I was working with this statement. Really. THE. ENTIRE. WORLD. That tribe in South America that doesn’t have electricity? My grandmother that doesn’t have a computer?
Try typing in “the entire world” into google.
"The Entire World" = a map, a sandwich a "select a holiday wheel" and Eddie Murphy giving Mel B a dirty look.
How about taking some time to figure out who really does need and want your service? In the end, hundreds of thousands of dollars were spent on a failed website. Can you afford to make this mistake?
When you know your audience, your website can be directed to their specific needs. When using Social Media, you can SEARCH FOR YOUR AUDIENCE and target them directly.
“We are too busy to write a plan. We just need the website done.”
Yes, we’ve heard that, too. Take a deep breath and remember why you are in business. To make money. And if you don’t know who are are trying to sell to, or why they would buy, or what the process is to close the sale… how do you expect to achieve your goal?
Option 2: Power-Branded Profile™ (PBP)
A Power-Branded Profile™ (PBP) is a tailor-made profile of your individualized brand for multiple Social Networking sites. Our writers generate content that clearly and concisely defines YOUR brand for Twitter, LinkedIn, and Facebook that is:
- Clear and concise
- Unique
- Consistent
This jump-start will ask you the key questions to help “fill in the blanks”. This is the mini version of “Define Your Social Media Strategy“.
The result will only be as good as what you put into it. We can do a quick & dirty version…this will work if you actually KNOW all of the answers and were just too busy to write them down. For some clients, this is easy. A recent client had an extremely well-crafted brand, including logo, Social Media presence, website, online video, target audience and keywords. She just needed a “tune-up” so the quick version worked.
For others, it’s a struggle to try and take the fast route. Be honest with yourself here, and allow the proper amount of time to figure out where you are going and why. We want your business to succeed!
Skipping steps will not save you time, it will cost you time & money.
“There are no shortcuts to success.” Well, yes & no.
No matter what, you NEED to have a clear plan. We have had clients try to take shortcuts by not answering the questions completely. This hurts their business, as entire potential markets were left unidentified. They also skipped ahead and tried to figure out the next steps without following our suggestions. The results? The process was frustrating for the entire team. The budget was spent on custom consultation, not “real development” and time was wasted as they needed to go back and redo the work. The most efficient way would have been to just bite the bullet and go step-by-step in the beginning.
If you are struggling, well, the best option is to start with your business plan…or at least Define Your Social Media Strategy.
After this is done, you CAN take a shortcut!
The Social Media Works team is a full-service agency. We are waiting to help your team. Once you define your audience, goals and sales process…we become knowledgable about your company and be your virtual assistants!
What if you already have a plan?
Experts recommend re-evaluating your plan whenever a key business change takes place. Starting to use Social Media is a big change. So just take the time to double check and write out your answers. In the end, you’ll have a handy guide to keep by your side when you start updating status messages and tweeting. Or to pass on to our team to post for you!
All you need to get started is a Power-Branded Profile™ (PBP)!
